Bridging Human Intuition and Machine Precision through data science, spatial computing, and strategic marketing.
Building expertise at the intersection of marketing, data science, and emerging technology
35+ industry certifications spanning drone operations, digital marketing, and specialized sciences
From drone operations to digital marketing strategy
AI-driven solutions, academic projects, and creative ventures
AI Consulting Projects (MKTG 510) — Solving the "Perception Gap"
Deployed Brand24 crawler bots to analyze social media mentions across 25M+ web sources. Implemented Topic Modeling to identify rising keywords for a "Newsjacking" Strategy.
Used NLP models to scan 200 Instagram posts, identifying the "Neutrality Trap" in educational content. Clustered audience into four behavioral segments: Silent Supporters, High Engagement Advocates, and more.
Final report quantifying "Zero Direct Online Mentions" and "250 Lost Policy Quotes Monthly." Revealed statistically significant finding: "Facebook Drives 28x More Engagement Than Instagram."
Comprehensive 70-page IMC Capstone plan built around "Every Sneaker Has a Story." Included SWOT analysis, competitive analysis, Explorer/Creator archetypes, and TV/OOH media strategies.
Full product launch strategy for AI-enabled fitness hardware. Created "Pulse Loop" brand identity with psychological trigger mapping for user retention.
MKTG 435 analysis on Logitech G PRO X SUPERLIGHT 2. Observed positive sentiment driven by 60g weight and precise sensor. Identified durability as primary churn risk.
Applied k-means clustering for customer segmentation and k-NN algorithm for nearest-neighbor analysis based on movie ratings. Built algorithm from scratch.
MKTG 475 social media marketing plan for regional pet store seeking 20% increase in online sales using Instagram, Facebook, and Pinterest.
JRL 432 research on VR/AR marketing applications including Volvo's virtual test-drive and IKEA's VR app for home furnishing visualization.
ADV 315S campaign strategy "Cookies: Reimagined" emphasizing rotating flavors and pink box trademark across traditional and digital media.
ADPR 421S research using auditory cues to analyze how clients make renewal decisions. Provided strategy recommendations based on observed patterns.
Investor-ready cannabis business plan with AI-Driven Marketing Plan focusing on compliance-aware AI content and campaign automation.
Interactive text-based horror adventure game with branching narrative design, built using Python/JS text-adventure logic.
Created custom conversational assistant for marketing workflows with local deployment and fine-tuning capabilities.
Established AI-generated asset and automation pipeline for branding and campaigns using Stable Diffusion.
Data science, marketing technology, and specialized operations
FAA Part 107 & Transport Canada RPAS certified. 250+ flight hours conducting precision LiDAR surveys and 3D mapping for enterprise clients.
Translating drone-captured LiDAR data into immersive VR/AR environments for industrial inspection and construction informatics.
Local LLM deployment, fine-tuning, prompt chain development, and Stable Diffusion pipelines for marketing workflows.
Looking for roles where I can deploy AI agents, optimize prompt frameworks, and build data-driven marketing engines.
I'm currently open to new opportunities in AI marketing, data science applications, and spatial computing integration. Let's discuss how my unique blend of technical operations and strategic marketing can drive results for your organization.
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